Coca-Cola – Bottle Bat 2
So simple. Brilliant!
Click the heading above to get there. Just brilliant.
This video shows how Mercedes-Benz integrated smartphone technology into a print ad. The reader is instructed to call up a certain URL on his smartphone, and then to place the phone over the rear-view mirror in the ad while a video plays. The video shows a scene of a following car being left far, far behind.
Rubbish is never going to disappear, but advertising agency Colenso BBDO found a way to make it beautiful. They turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The “Beautify your City” campaign was created to make Auckland a more beautiful city. It prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors.
Advertising Agency: Colenso BBDO, Auckland