This is it.
The last episode of our second season of PARTS UNKNOWN.
And I’m glad it’s set in Detroit. Because Detroit, for many Americans, is an abstraction—truly, if incredibly, a part unknown.
One only need look at some of our representatives who, a while back, were actually suggesting…
Samsung just put out this corporate video, and the Internet ridicule was so swift and devastating that the official YouTube version was quickly yanked down.
But stuff this good never goes away, which is why several mirror versions are now available for our delectation.
I’m not posting this so that we can all point and laugh (well, not entirely, anyway). People are assuming this train wreck is all the fault of three lousy actors. But when something this strange gets unleashed on the world, you can be sure that the actors are the least of the problems.
In this case, the main problem seems to be a client (one whose first language isn’t English) who was utterly determined to do things his way:
It doesn’t appear that an agency was involved here (or not much, anyway). But before you laugh too hard, remember that, sooner or later, everyone in advertising has the humiliation of working on something like this.
All you can do is hope it doesn’t end up on YouTube.
Good case study for how a global message can be lost in translation.
Now, this is a dream house (complete with boat!) Vintage 1970s A-Frame Mountain House Playset from PorticoShop.